F / Academy

Self-improvement.
Never stop learning.

You cannot control the world. But you can keep changing the person you bring to it.

20 skills / 4 learning tracks

How to use the Academy

Read first.
Then go deeper.

Start with the short lesson and my view. If the subject matters to your work or life, continue to the selected course, source and video. You do not need twenty certificates. You need the judgement to choose the next skill that will change what you can do.

Access note: Most selections are free. Some platforms offer free learning or audit access but charge for an optional assessment or certificate. Availability can change, so check the provider before enrolling.

Track 01

Future skills

Understand the new tools.

01 / Artificial intelligenceFree micro-course

AI

AI is moving from a specialist technology into everyday work. The essential skill is not memorising tools; it is learning how to frame a problem, provide useful context, test an answer and keep human judgement over the final decision.

My view

AI will not replace every professional. Professionals who learn to work intelligently with AI will replace many who do not. Begin with practical use, but understand its limits, privacy risks and tendency to sound certain when it is wrong.

02 / Agentic workFree course

AI Agents

An AI agent does more than answer a prompt. It can pursue a goal, use tools, retrieve information and complete a sequence of tasks. Learn the difference between a useful workflow, an assistant and an autonomous agent before adding complexity.

My view

The opportunity is not to build an agent for everything. It is to identify repetitive work with clear boundaries, trusted data and a measurable result. Start supervised. Earn the right to automate more.

03 / Digital fluencyFree video lessons

Online Skills

Digital fluency means being able to find, evaluate, organise, create and communicate information online. Master documents, spreadsheets, presentations, collaboration tools, search, calendars and safe file-sharing before chasing advanced software.

My view

Basic digital discipline is underrated. Clear file names, clean data, secure sharing and well-structured communication save more time than another fashionable application. Competence is being able to work reliably without creating confusion for others.

10 / Digital assetsFree introductory track

Crypto & Blockchain

Begin with the ledger, not the price. Understand how transactions are verified, what public and private keys do, why consensus matters, and where custody, smart contracts, tokenisation and financial crime risks enter the picture.

My view

Blockchain is neither a cure for every problem nor something serious people can ignore. Separate the technology from speculation. The strongest understanding combines technology, economics, regulation and the practical question: why should this be decentralised?

14 / TechnologyFree OpenCourseWare

Tech for Non-CTOs

A business leader does not need to write production code, but should understand systems, data, APIs, cloud services, cybersecurity, technical debt and the difference between a prototype and reliable infrastructure.

My view

Your goal is to ask better questions: What fails? Who owns the data? How does this scale? What is the exit plan? Good technology leadership begins when commercial ambition and engineering reality can sit in the same conversation.

20 / Digital resilienceFree learning path

Cybersecurity

Cybersecurity is a business responsibility, not only an IT function. Learn the basics of identity, access, phishing, devices, networks, backups, incident response and the human behaviour that turns a small weakness into a major loss.

My view

The best security culture makes the safe action easy and expected. Leaders should know their critical assets, likely threats, recovery priorities and who decides what during an incident. Prevention matters; readiness matters just as much.

Track 02

Growth skills

Earn attention. Create value.

04 / Commercial skillFree certification

Sales Skills

Good sales begins with diagnosis. Learn how to identify the right prospect, ask useful questions, understand urgency, connect the offer to an outcome, handle concerns honestly and make the next step clear.

My view

Selling is not convincing everyone. It is finding a real fit and helping someone make a confident decision. Curiosity, preparation and follow-through beat pressure. Trust compounds long after one transaction.

05 / DemandFree certification

Digital Marketing Skills

Digital marketing connects audience, message, channel and measurement. Learn how search, content, social media, email and paid campaigns work together—and how to distinguish activity from profitable demand.

My view

Do not try to be everywhere. Choose where your audience already pays attention, create something genuinely useful and build an owned relationship through email or community. Reach is rented; reputation is earned.

11 / DiscoveryFree lesson

SEO

SEO helps search engines understand your work and helps the right person discover it. Begin with search intent, clear information architecture, useful content and sound technical foundations. Optimise for the answer people need, not a keyword counter.

My view

SEO is patient marketing. A strong page can keep creating value after the campaign ends. The winning habit is to publish the best answer you can, connect it to the rest of your knowledge and improve it when the evidence changes.

13 / Commercial leadershipFree certification

Marketing for Non-CMOs

Marketing is the discipline of choosing a market, understanding a customer, making a distinctive promise and creating a consistent route from awareness to trust to action. Promotion is only one part of it.

My view

Every senior leader should be able to explain who the business is for, what problem it solves and why the customer should believe it. If that sentence is unclear, a larger advertising budget will only spread the confusion faster.

Track 03

Business & finance

See the whole system.

06 / ExecutionFree course

Management

Management turns intention into coordinated work. Learn to define outcomes, assign ownership, set priorities, give feedback, resolve constraints and build a rhythm in which people know what matters and how decisions are made.

My view

Management is not control. It is clarity, support and accountability. The best managers remove confusion, protect focus and help people grow strong enough to make good decisions without waiting for permission.

07 / MoneyFree course

Basic Financial Skills

Financial literacy starts with cash flow, budgeting, interest, debt, risk, insurance, saving and investing. The aim is not to predict markets; it is to understand trade-offs and avoid expensive decisions made without basic arithmetic.

My view

Money should create options, not anxiety or status. Build a margin of safety, understand what you own and never confuse a rising price with knowledge. Compounding rewards time, consistency and restraint.

08 / DecisionsFree course library

Economics

Economics explains choices under scarcity. Learn incentives, opportunity cost, supply and demand, competition, inflation, unemployment, interest rates and the way policy changes behaviour—often through consequences nobody intended.

My view

Economics is useful when it improves judgement, not when it becomes a political slogan. Ask who gains, who pays, what changes at the margin and what happens next. The second-order effect is often the real story.

09 / TrustFree professional courses

Compliance

Compliance is how an organisation turns legal and ethical obligations into everyday decisions. Start with governance, risk assessment, customer understanding, controls, monitoring, escalation, evidence and the courage to challenge conduct that creates unacceptable risk.

My view

Strong compliance is not a department that says no. It helps the business grow within clear boundaries and protects the trust on which every regulated relationship depends. A policy without behaviour, ownership and evidence is only paper.

12 / Commercial financeFree access may vary

Finance for Non-CFOs

Learn to read the income statement, balance sheet and cash-flow statement; understand margin, working capital, budgeting, valuation and return on investment. Profit, cash and value are related—but they are not the same thing.

My view

A leader does not need to become an accountant, but must understand the financial consequences of a decision. Ask what consumes cash, what improves unit economics and which assumption could make the forecast collapse.

15 / LeadershipFree badged course

Management for Non-CEOs

Leadership happens before the title. Learn to align people around an outcome, understand power and influence, manage stakeholders, make trade-offs, communicate decisions and support execution across boundaries you do not control.

My view

You do not need to be CEO to behave like an owner. See the wider system, take responsibility for the next step and disagree constructively. Leadership is revealed in the space between your formal authority and what the situation requires.

19 / BuildingFree course

Entrepreneurship

Entrepreneurship is the disciplined search for a repeatable business. Begin with a real problem, speak to customers, test demand, build the smallest useful version, charge early and learn before fixed costs make change expensive.

My view

Ideas are common. Evidence is rare. Do not hide behind a business plan when a customer conversation, prototype or small sale can teach you more. Build courage through small tests, not one dramatic leap.

Track 04

People skills

Work well with humans.

17 / AgreementOpen access available

Negotiation

Negotiation is structured problem-solving under different interests. Prepare your priorities, alternatives and walk-away point. Listen for what matters beneath the stated position, trade differences intelligently and record the agreement clearly.

My view

The goal is not to defeat the other side. It is to protect what matters while finding an agreement that can survive reality. Tactical empathy is powerful because understanding someone is not the same as surrendering to them.

18 / PeopleFree access may vary

Emotional Intelligence & People Skills

Emotional intelligence combines self-awareness, self-management, empathy and relationship skill. Learn to notice what you feel without being ruled by it, read the room, communicate difficult truths and create safety without avoiding accountability.

My view

People rarely remember your framework; they remember how it felt to work with you. Empathy is not softness. It is accurate information about another human being—and that makes leadership, conflict and change far more effective.

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